Why you shouldn’t pull on the client's strings

The main purpose of UX-design is to provide user-friendly interaction. However, designers often build the interface in a way that benefits the company. Sometimes marketing specialists manipulate the clients prudently to increase the number of sales, and therefore the profit of the website.
Caution: manipulations
Are you sure you’ve made the conscious decision to purchase something? Often, sales funnels, automatic page transitions or tooltips gently, but effectively push us to the “right” choice for the seller. "Black" marketing is used by most large companies and a plurality of medium-sized ones.
Let's consider examples of marketing manipulations:
-“Correct” questions - have you ever encountered the fact that before viewing an interesting page you need to click on the “subscribe to our updates" banner? This sentence pops up on top of the tab and partially overlaps the image. In a hurry, many people click “yes” without reading the text. The ad “download our browser” works similarly: it’s written in a much larger font than the name of the program you clicked on the site for. Be careful! These manipulative techniques are built on our mistakes and naivety.
As a child, when you wanted to get the right answer from your mom, you simply confused her with questions, putting the most important one at the end. “Do you want to get more information/promotional offers about new projects? If not, click here, if yes, click there.” These tooltips operate on the same principle. It’s difficult to read for a long time, which is why many users click “yes” just to continue consuming the content. Later, unsubscribing from the mailing list turns into a quest.
Guilt is another technique used by PR-specialists who hide behind good intentions. Their proposals are based on the principle of “from the opposite” - you are offered to feed homeless animals, buy an apartment, lose weight, get rich…This is a common tactic of information gypsies, pseudo-coaches. By refusing to subscribe to a useless course/subscription, you choose “I don't want to be healthy”, “I don't need professional growth” or “I don't want to get rich”.
Extra items in the basket are often imposed simply and elegantly. In the process of placing an order, additions appear in your basket by themselves - packaging, paid delivery “on time”, accessories, certificates... To remove the extra items, you need to go a few steps back, which is troublesome and long. Cancellation is purposefully hidden deeper.
Inconvenient clarification or price comparison. It’s impossible to hide the cost of the goods from the buyer, but it is possible to significantly complicate the price comparison. Many refuse to search for a better offer simply because it is difficult. The product description does not give a complete picture of the quality, but you already know what you need, so why hesitate? Differences of similar articles can reach 10-30% of the cost, but you will most likely find out about it by accident after the purchase.
Of course, such “shadow” methods are dishonest, but they provide results. Gradually, such “black” marketing negatively affects the reputation of the company, which is why we stand for ethical design and open interaction! Be careful — the Internet is full of psychological traps.