Яркие достижения
ABOUT THE PROJECT
The brand of the Italian company CREATE IMAGES was founded in 1996. The company has been successfully developing innovative dyes and trichological hair products. Before working with our company, the customer conducted all social networks independently, which took a lot of time and did not bring the desired results: very few sales were coming from the social networks, and the user engagement was low.
Project objective

The main demands of the customer were:

To fill the social networks with expert content
To increase the number of subscribers
To increase engagement and activity
To start working with additional promotion channels

Data analysis

Firstly, it was necessary to understand why all the work done was ineffective, and to analyze the mistakes that were made. After a detailed audit, we found the "bottlenecks" that allowed us to develop a new promotion strategy and put it to work.




Identified problems:

Problem 1
The target audience was poorly segmented. It included both women who go for coloring and those who work as stylists, which is not effective. With this approach, both parts of the audience did not receive the full spectrum of interaction. As a result, they got bored and left without understanding what was happening. We analyzed the target audience for this product, which made creating targeted specific content possible.



Problem 2

The absence of a sales funnel in the text of the post. It doesn't matter how well the text about the product is written - If there is no call to action throughout the text, there will be no sale. This is the golden rule of sales. We changed the format of the texts, made them shorter so that the reader would not get bored, and added a call to action, as a result of which we increased the number of purchase requests.




Problem 3

The absence of a sales funnel in the text of the post. It doesn't matter how well the text about the product is written - If there is no call to action throughout the text, there will be no sale. This is the golden rule of sales. We changed the format of the texts, made them shorter so that the reader would not get bored, and added a call to action, as a result of which we increased the number of purchase requests.

Poor design of the profile header. This is the main element of the page, according to which the visitor immediately understands whether he needs information from this profile. We have developed a unique style and designed the fixed stories in one style, made the cap capacious and informative.





Results
The audience was segmented, a visual for Instagram* in accordance with the customer's vision was formed, we wrote targeted posts for Instagram* and articles for Zen. Thanks to the right actions, the customer base expanded, and the cosmetics sales increased.